Industrial trade · Brand identity · 2026
A premium identity for PT Sumber Indonesia Nickel, designed to express mining origin, industrial authority, and readiness for global trade.
The brand
PT Sumber Indonesia Nickel operates across nickel mining and trading in Indonesia. The identity needed to feel premium, industrial, and corporate while remaining practical across ports, documentation, field equipment, and future digital operations.
The challenge
The identity had to carry a clear Indonesian source cue while avoiding a generic mining badge. It also needed enough visual strength for containers and helmets, with enough refinement for international buyer communication.
The direction
Graphite establishes industrial control. Warm orange brings energy and movement. Nickel silver adds a material reference, while broad geometry keeps the system legible from a shipping folder to a container application.
The idea · Nickel Crest
The circular crest combines a sweeping S, an Indonesian source field, and a precise angular form. Together they create a confident symbol of origin, capability, and movement from source to market.
SourceStrengthMovementDESIGN DECISIONS
Keep the sweeping S and Indonesian source field within one circular crest.
Broad graphite forms carry the industrial character; the orange accent supplies a directional signal.
Use the same protected mark on trade documents, equipment and digital identity concepts.
CONSTRUCTION RATIONALE
The compact S silhouette and broad geometry carry the industrial identity across container markings, stationery and field assets.
Responsive identity
The full identity for navigation and wide compositions.
A proportional arrangement for square and centred formats.
The core silhouette where the name is already understood.
A utility presentation for light surfaces and limited reproduction.
A clear signature on a quiet dark background.
FaviconBrowser recognition
App iconA padded silhouetteColour system
The palette describes the identity’s visual roles. Colour meaning is a design intention; readable text uses a contrast-checked foreground on each surface.
Typography
DIN Next brings engineered authority to display moments. Inter keeps documents, dashboards, and operational interfaces clear at every size. The protected vector wordmark remains unchanged.
Source confidently. Trade precisely.
Identity in use
SINTHE COMPLETE PICTURE
Outcome
The identity was applied across trade documents, industrial environments, packaging, and future digital product concepts.
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